How Deadspin Got It Wrong – What does “clickbait” really mean?

Some of you may have seen Tim Marchman’s rant thoughtful post on Gawker Media’s sports weblog, Deadspin, earlier today. Marchman had clearly reached his boiling point after enough commenters posters made their feelings known about pageview-driven journalism. Boy was he steamed.

It was fun to get a new perspective on the age-old “clickbait” debate, but there was one major problem with his piece.

Tim Marchman has no idea what constitutes “clickbait.” Let me explain…

You see, here’s the thing about misleading headlines that only serve to increase traffic to internet weblogs…


What a beautiful, majestic song. Have a great night, everyone!



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